Pedaled was founded in 2007, by designer Hideto Suzuki when he left the high-end Japanese fashion world to start creating beautiful and functional apparel in a small shop in Shibuya, Tokyo. Since then he has gone on to create a number of award-winning collections based on his belief that each feature of a garment can improve function and performance, not simply aesthetics.

A long journey that started in the small shop in Shibuya has led PEdALED to become a global brand that inspires cyclists from all over the world, from Pro riders to adventurers and cycling pioneers through its garments and events like the PEdALED Silk Road Mountain Race and the Transcontinental Race.

In the continuous pursuit of its vision and values, PEdALED celebrates the rise of the sport and encourages cyclists to explore the world on two wheels through its premium cycling apparel that can be found in the world’s best shops and through its website.