About Us

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BORN IN TOKYO

PEdALED was founded in 2007 by designer Hideto Suzuki when he left a career in high-end Japanese fashion to pursue creating beautiful, functional cycling apparel—clothing made to explore the world. What started as a vision brought to life in a small shop in Shibuya, Tokyo has since expanded to include numerous collections and countless product innovations. Forever guided by the core belief that each feature of a garment should serve to improve both function and performance, not simply aesthetics, PEdALED continues to move the sport of cycling forward and further into adventure.

DESIGNED IN ITALY, INSPIRED BY ADVENTURE

Through thoughtful design and the use of powerful natural fibers and advanced technical fabrics, PEdALED cycling apparel combines comfort, durability and performance for gravel grinders, road racers, trail riders, bikepackers and adventurous cyclists of all kinds. But innovation rarely comes easily. Which is why PEdALED products are tried and tested on some of the most unique and spectacular rides on the planet, such as the Race Around Rwanda as well as Octopus, Sahara, and Utopia Gravel—challenging events which we are immensely proud to support.

Sahara Gravel Race

Hosting its first edition in February of 2025, the Sahara Gravel Race is a four-day stage race traversing the rough gravel roads that connect Morocco’s Atlas Mountains to the dunes of the Sahara Desert. Part of the broader Epicos family of events, the Sahara Gravel Race is open to individuals or pairs, testing riders against 445 kilometers of beautifully rugged and remote Moroccan landscapes—offset by relaxing evenings in some truly unique accommodations.

Utopia Gravel Fest

As the name suggests, Utopia Gravel Fest is held each year in a true gravel heaven—Spain’s Gorafe Desert. Part race, part weekend-long gathering, Utopia Gravel Fest welcomes riders from around the world to discover the dusty tracks of the UNESCO Geopark it calls home. With social rides, a hill-climb challenge, a 110-kilometer race, and the main 165-kilometer competition, every rider is sure to find something to love about Utopia.

Octopus Gravel

With one of the most unique formats in off-road racing, the key to understanding Octopus Gravel lies in its name. Centered around the Alpine town of Andermatt, Switzerland, imagine the main event area as the head of an Octopus, with seven sprawling legs. These “legs” are dead-end gravel routes, four of which are timed. Ride up, get your stamp, return to the center, repeat. Competitors must complete at least six legs, with the fastest to finish the timed segments declared winner. Got it? Let’s go!

Race Around Rwanda

Countless climbs, rainforests and volcanos, and the chance to encounter an endangered mountain gorilla—Rwanda is a location with plenty of rewards awaiting those willing to explore. And its premier bikepacking race, the Race Around Rwanda, may just be the best way to take in all its natural splendor. Established in 2020, the RAR covers 1,000 kilometers of warm, rolling roads in the “Land of 1,000 Hills”.

MADE TO EXPLORE THE WORLD

A long journey that started in a small shop in Shibuya has since led PEdALED to become a trusted, inspiring brand for cyclists around the planet. And while we have grown, our mission remains the same: to change the shape of cycling as a sport, encourage exploration and become the benchmark for adventurous cycling. PEdALED products can be found on our web shop, through our network of the finest global bike retailers and on the backs of intrepid cyclists everywhere.

Where will your journey take you?

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