The company SELLE ROYAL GROUP S.p.A. (C.F. 00231010281, VAT no. 01577350240), with registered office in Via Vittorio Emanuele no. 119 - 36050 Pozzoleone (VICENZA - ITALY) announces the "PEDALED ODYSSEY BREAKAWAY STRAVA CHALLENGE", a contest with prizes that shall be held according to the following Rules.


The Promoter delegates the company MAX MARKETING S.r.l. with registered office in Via F. Pontara n. 26 - 25062 Concesio (BRESCIA – ITALY) and administrative office in Via Cassala n. 16 - 25126 (BRESCIA – ITALY) to manage the administrative procedures related to this contest.


Advertising start date: 8th April 2024
Participation phase from the 15th April 2024 to the 18th May 2024


National territory, Republic of San Marino, Spain, Germany, France, Austria, Belgium, Netherlands, Switzerland, Sweden, Denmark, United Kingdom, USA.


Consumers residing or domiciled in Italy, the Republic of San Marino, Spain, Germany, France, Austria, Belgium, the Netherlands, Switzerland, Sweden, Denmark, the United Kingdom, the USA. All employees of the promoting company are excluded from participating in the competition. Participation in the competition is free, except for the cost of the Internet connection based on your tariff plan.


  • Nr. 1 ORBEA BIKE ORCA M20iLTD, worth € 6.999,00 including VAT;
  • Nr. 1 FULCRUM WHEELS SPEED 57, worth € 2.265,00 including VAT;
  • Nr. 1 kit including POC HELMET VENTRAL AIR MIPS + POC SUNGLASSES PROPEL CLARITY, worth € 509,00 including VAT;
  • Nr. 1 WAHOO COMPUTER: ELEMNT ROAM V2, worth € 399,99 including VAT;
  • Nr. 1 FIZIK ARGO ADAPTIVE R3 SADDLE, worth € 259,00 including VAT;

The total value of the jackpot is € 10.431,99 including VAT.
The rewards are not convertible into cash, nor can winners claim, with or without the addition of cash, to receive alternative prizes, even of lesser value.


Starting from 8th April 2024, challenges will be created within the PEDALED Club on the STRAVA APP. All users who complete the challenges between 15th April and 28th April 2024 will receive a link to a dedicated page hosted on the website https://pedaled.com/ relating to the contest. It is possible to participate in the contest even without completing the challenges proposed on the STRAVA app by connecting directly to the page https://pedaled.com/breakaway-strava-challenge-2024/. By 18th May 2024, participants must register for the contest by filling in the registration form with their personal data and providing consent to data processing. Among all registered users, the winners of the prizes will be drawn by 31st May 2024 using a software that ensures the randomness of the results. Each user may register only once and may win up to a maximum of one prize. The draw will be operated at the headquarters of the delegate, the company Max Marketing S.r.l., in the presence of a notary or the Consumer Protection Officer from the Chamber of Commerce of Brescia. Prizes will be awarded to the winners drawn in order of value (the first winner drawn receives the most valuable prize). In addition to the winners, 10 "Reserves" will also be drawn, to which the prize will be awarded, in order of ranking, in the event that the winners are unavailable or do not provide the consent form within the period established by these rules. Furthermore, it is specified that the server is located in Italian territory.


The winners will be notified by email to the address provided with their registration. The winner must respond within 7 days from the date of receipt of the winning notification by returning a "prize acceptance" form filled out in every field, together with a copy of their personal ID. If the winner is underage, the acceptance must be completed by a parent or legal guardian. In the event that the Promoter does not receive a reply by the above mentioned deadline, the winner will lose the right to the prize and the first Reserve in the ranking will be contacted. The Reserve must accept the prize in the same manner as described above. Upon receipt of the acceptance of the prize, the participation requirements referred to in the previous art. 4. If the selected winners do not meet these requirements, they will be disqualified and their prize assigned to the Reserves in order of ranking.


The prizes will be delivered to the winners within 180 days from the date of award. The recipient, or whoever has been appointed to collect the prize on their behalf, must check the integrity of the packaging before signing the delivery note, carefully checking that the prize package does not bear any obvious signs of tampering, breakage or anything else such as to presume that the prize has been damaged in whole or in part and/or totally or partially stolen. In case of doubt, the recipient shall be entitled to reject the prize with a written reason or to collect the prize with a RESERVE of verification, to be clearly indicated on the delivery note. In the absence of such checks, the recipient may not subsequently make any claims for replacement or resending of the prize.


Prizes not awarded or not collected, other than those refused, will be donated to the following Non-Profit Organization: VOLONTARI AMBULANZA VILLA CARCINA - Via Monte Guglielmo, 6 - 25069 Villa Carcina (BS) (C.F. 83002630172)


The Promoting company declares that they do not intend to exercise the retention on the winners of the 25% withholding tax and as per art. 30 D.P.R. n. 600 of 29.09.1973.


Data will be collected in compliance with the EU Regulation 2016/679 (hereinafter "GDPR") and Legislative Decree no. 196/2003.
Pursuant to the GDPR the following is hereby notified:
The data controller and party responsible for personal data protection is the company Selle Royal Group S.p.A. (C.F. 00231010281 / P.IVA 01577350240), with registered office in Via V. Emanuele 119, 36050 Pozzoleone (VICENZA – ITALY), which can be contacted via e-mail: privacy@selleroyal.com. The data controller is the company Selle Royal Group S.p.A. (C.F. 00231010281 / P.IVA 01577350240), with registered office in Via V. Emanuele 119, 36050 Pozzoleone (VICENZA – ITALY), which can be contacted via e-mail: privacy@selleroyal.com. Purpose and legal basis of data processing: data is processed for the purpose of participating in the present contest as well as for marketing purposes as stated in the privacy policy available on the website https://pedaled.com/. The processing of participants' data for the purposes of managing and processing their requests to participate in the contest is necessary for the Promoter to fulfil their contractual obligations in relation to such requests. Personal data may be processed by means of paper and/or digital files and handled in the manner strictly necessary to fulfil the purposes indicated above. Consequences of non-disclosure of personal data: with regard to personal data relating to the execution of the contract between the Promoter and the participants, failure to disclose personal data prevents the contract from being completed. Data retention: participants' personal data will be stored for the duration of the relationship with the Promoter. Subsequently, the latter will store the data for the period prescribed by the law that will be applicable. Communication of data: participants' personal data will not be communicated to third parties. Rights of the interested party: participants have the right to exercise their rights of access, rectification, opposition, cancellation, limitation and portability of data and, if necessary, to file a claim with the Data Protection Authority. For anything not mentioned here, please refer to the provisions of the GDPR.


The Promoter assumes no responsibility for any problem of access, impediment, malfunction or difficulty concerning the technical instruments, the mobile phone or other mobile devices, the computer, the electronics, the software and hardware, the transmission and connection, the telephone line, the internet connection that may prevent the consumer from accessing the Strava app or the website page https://pedaled.com/ and participating in the contest. The promoting company assumes no responsibility in the event of non-delivery of the winning notification due to incorrect or untrue e-mail addresses and/or personal data provided by the winners or due to technical or delivery problems beyond its control. The correspondence and truthfulness of the data provided at the time of registration are essential conditions for participation. Violation will result in the annulment of the winnings or impediment to participation in the draw. The promoting company reserves the right to proceed, in the terms deemed most appropriate, and in compliance with the law, to limit and inhibit any initiative aimed at circumventing, in a manner deemed incorrect, the contest system set up or in any case proposed by the promoting company.


The resolution of any litigation concerning (or deriving from or related to) these Rules and/or the related contest will be the exclusive competence of the Court of Vicenza.


The complete rules and regulations are available to participants on the website https://pedaled.com/.


Participation in this competition implies full and unconditional acceptance by participants of all the clauses in these regulations.