Gramparents started almost by accident. What's the story behind it?
"When I moved to New York in the early 2010s I worked directly in fashion—stores in Soho, brand management, fashion weeks in Paris and New York. I'd always had an eye for the way people dressed and carried themselves. But I was never really into the trendy stuff my own generation was wearing. I just liked how older people carried themselves—they weren't trying to be stylish, they were just going about their day, sweeping the street or reading a newspaper.
I also had a real connection to them. I'd worked a few jobs in retirement homes, and I loved talking to them—they have a lot of cool stories from a different time. I've always been drawn to old, classic things in general, not just fashion. Old cars, old jazz, classical music—it's all part of the same aesthetic to me.
I started posting photos on my personal Instagram, and it became a running series people liked. Eventually I gave it its own page so it wouldn't take over my whole feed, and that's when Gramparents officially started, in 2016."
Ten years later, the account he never meant to build has become the thing people know him for.
After a decade, what keeps it alive for you?
"In the beginning it was all my own photos, taken on my phone. As the following grew—20,000, 50,000, 100,000—people started submitting their own photos, tagging me in their stories. Now a lot of the content comes from other people, which is great, but I want to get back to creating more of it myself.
I've been doing more video lately, face-to-face interviews, reels. I like diving into who these people actually are—what they do, how long they've been doing it. I recently met a guy in Maine who's been running a Volvo repair shop by himself, with his dog, for fifty years. I just walked past and started talking to him. It's less about fashion now and more about a lifestyle—the clothes, sure, but also the room they're sitting in, the art on the wall, the music playing. That's the story I want to keep telling."